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Financial Ambitions 2022/23

Grow revenue

Secure earnings

Lift customer engagement

Around DKK 4.0 bn

Revenue

Over 18 %

EBITDA margin before
special items

M-NPS at

70

Renewing Matas

Renewing Matas’, Matas’ strategy going forward to 2023, which was launched in May 2018, led to the implementation of a number of specific measures in financial year 2019/20, including initiatives to accelerate online growth via matas.dk and implement the new store concept, Matas Life, the acquisition of Kosmolet A/S and with it Denmark’s largest makeup brand, Nilens Jord, and measures to grow online sales through Firtal’s 20 webshops and to gain a stronger position in the green market.

Key financials for 2019/20

DKK 3.7 bn

Revenue

19%

EBITDA margin before
special items

63.1

Customer engagement
(M-NPS)