Denmark's largest
Health & Beauty retailer

Matas Group

Matas Group is Denmark’s largest beauty, personal care and health products retailer. Over the past 70 years or so, Matas has been a preferred supplier to Danish consumers of nearly all categories of beauty, health and wellbeing products and has been named one of the best-known Danish brands several times. Matas consists of 268 stores, as well as several webshops.

No. 1

leading H&B retailer in DK

20.3 mio.

transactions in 2019/20


stores in DK

19 %

turnover from online in 2019/20

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DKK 3.8 bn

Revenue in


Online growth
last 8 quarters


EBITDA margin before
special items


Cash conversion avg.
FY 14/15 to FY 19/20


online share of revenue in