Management team

Gregers Wedell-Wedellsborg, CEO


Gregers Wedell-Wedellsborg (born 1972) was appointed CEO of Matas on 1 November 2017. He came from a position as Group Executive Vice President at COOP Danmark A/S where he was in charge of four retail chains – Kvickly, SuperBrugsen, Dagli'brugsen and Irma. From 2012 to 2014, Gregers was Director of E-Commerce & Members’ Program at COOP Denmark and from 2007 to 2012 Digital Media Director at TV2 Danmark A/S. Before that, Gregers worked six years for Berlingske Media in strategy and management positions. Gregers began his career as a strategy consultant with Accenture. The common thread running through his career is transforming companies that undergo major changes driven by digitalisation. Gregers holds a MSc degree in Political Science from the University of Copenhagen, a Master’s degree in Public Administration from Harvard and he is a Captain of the Reserve of the Royal Life Guards. He is deputy chairman of the board of directors of Gyldendal A/S and Tivoli A/S and member of the board of directors of Vallø Stift and the Danish Chamber of Commerce.

Per Johannesen Madsen, CFO


Per Johannesen Madsen (born 1968) was appointed CFO of Matas on 1 August 2022. He has more than 20 years of experience as Finance director and CFO, most recently as CFO of Scandlines A/S, where he was from 2012 to 2022. Prior to this, he held the position as EVP and CFO of Copenhagen Airports A/S, as well as various senior positions in The Coca Cola Company including the role as Finance Director and Business Development Director for Germany and the Nordics. Per holds a master’s degree in Auditing and Accounting from Copenhagen Business School.