About Us

Beauty, health and wellbeing for life

Matas is one of Denmark’s most recognised and most reputable brands. Originally owned by a network of independent materialists, Matas dates back to 1949. Today, Matas is a listed company with more than 2,500 employees, the majority of whom work in one of the Group’s 263 Matas stores.

Matas generates annual revenue of more than DKK 3.5 billion from sales of beauty, health and wellbeing products. Almost 20% of revenue is generated by the Group’s private labels, including the iconic Matas Stripes products, the organic Matas Natur range, luxury skincare from Plaisir and the natural makeup brand Nilens Jord.

Most of the Group's customers still prefer to shop at physical stores, of which a large number have undergone significant renovation since the beginning of 2019. At the same time as the physical stores are being renovated and renewed, sales via and the Group’s other webshops are recording strong growth as customers increasingly choose to do part of their shopping online. Today, customers buy almost 20% of their Matas products online on one of the group's many webshops, including Against this background, the Group is continuously developing new offers for its online customers, such as the successful Matas Skin Consultation and Matas Subscription features.

Matas also operates one of Denmark’s largest loyalty clubs, Club Matas, with a membership of more than 1.6 million. In addition, Matas has some 290,000 followers on Facebook and 90,000 followers on Instagram.